Easy reading is damn hard writing
Have you visited copyblogger yet?
It's a fantastic resource for bloggers...and copywriters for that matter. In fact, I stole that Nathaniel Hawthorne quote from one of their tip pages. ;)
Essentially it teaches you how to write in a way that will attract readers. And, as you'd expect, it's a very easy read.
Here are three of my favourite recent posts from them:
How to Motivate People to Buy
Is Commenting on Blogs a Smart Traffic Strategy?
5 Simple Ways to Open Your Post With a Bang
Good stuff. Easy to read.
Off you go.