I've always loved Jurlique's products, but now I also adore their look!
The new packaging has taken the brand from feeling maybe a little clinical and homegrown to being something really beautiful and desirable.
The old packaging was simple blue type on a white background - clean but a little dull. The new look plays up Jurlique's heritage of being natural and gentle with gorgeous plants and flowers on a very clean white package.
I was also thrilled to find their 'egg carton' pack that contains an entire product range.
A very earth-friendly feel that I found it completely irresistible :)