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Saturday, July 12, 2008

Packaging makeover

I've always loved Jurlique's products, but now I also adore their look!

The new packaging has taken the brand from feeling maybe a little clinical and homegrown to being something really beautiful and desirable.

The old packaging was simple blue type on a white background - clean but a little dull. The new look plays up Jurlique's heritage of being natural and gentle with gorgeous plants and flowers on a very clean white package.

I was also thrilled to find their 'egg carton' pack that contains an entire product range.







A very earth-friendly feel that I found it completely irresistible :)

xxx scarlett

5 comments:

Rosebud Collection said...

What a neat package..Very nice.

Erin said...

ooooh, that packaging is lovely! Definitely would make me want it!

boxofglory said...

Yeah, I noticed that when I bought my harmony blend essential oil from there... it's lovely packaging.

Jen said...

I absolutely LOVE that packaging! It's so cute!

nuvonova said...

I love the egg carton packaging, what a good idea!